Meet The Founders

We Are Wandsworth Foodies

created by entrepreneurs for entrepreneurs
Wandsworth Foodies is working with Wandsworth Council to help food-related business in Wandsworth to flourish.
Our Head Chefs are Helen Roberts and Soraya Lavery:
Successful entrepreneurs and business women, Helen and Soraya are powerhouses of experience in consulting,
training and mentoring SMEs and start-ups in food and other industries.

Helen Roberts


Since 1996, Helen has been working internationally helping start-ups with growth, strategy and people management. She has in-depth experience in the food market and is an expert trainer and mentor with a focus on empowerment.

Helen founded CPG Executive Coaching in 1998, and launched Start-Up Richmond in 2010. She is a sought-after speaker on many businesses topics.

Soraya Lavery

Account manager

COO of CPG Executive Consulting, Soraya has been working with SMEs and corporates since 2001. She has extensive knowledge of business and growth strategy, sales training and mentoring as well as significant experience in the food market. Soraya focuses on understanding core business challenges and providing sensible solution which achieve the desired results as well as ROI. .